Since last 3 years, The Ramakrishna Mission, Mangaluru is spearheading a mass-movement “Swacch Mangaluru Abhiyan” after a special appeal from the Government of India. In the first 2 phases of the Abhiyan, Ashrama conducted 40 cleanliness drives in and around Mangalore spreading awareness among the masses. Third phase saw the Ashrama successfully completing 500 cleanliness drives in various parts of Mangalore and nearby areas. Ashrama has planned 4 novel initiatives in the current fourth phase. Daily Abhiyan has volunteers from the Ashrama reaching out a minimum of 100 households/shopkeepers a day spreading awareness about hygiene and cleanliness. In Weekly Abhiyan on Sunday mornings, group of volunteers clean a particular area in the city and undertake some basic civil repair work benefiting the common mass. Ashram has also adopted about 100 villages in Mangaluru & Bantwala taluks where cleanliness drives are conducted once in a month.

Swacch Manas Programme is a tender offshoot of the Swacchata Abhiyan catering to about 10000 students. About 100 schools have been selected and training sessions are conducted once in a month in each school targeting 100 selected students in each school. Students are enlightened about the cleanliness, garbage segregation, hygiene and other aspects. Ashram is also designing a workbook to effectively reach out to the students with the message of awareness.